Kishan Vikas Abhiyan — Our Farmers’ Development Campaign, built to uplift, empower, and ensure the prosperity of every mentha farmer.

At K.V. Aromatics Pvt. Ltd., we recognize that the roots of our success lie in the hard work and dedication of the farmers who cultivate mentha—the very foundation of natural menthol. With this in mind, we are proud to launch KVA Kishan Vikas Abhiyan, an initiative dedicated to uplifting farmers, protecting their interests, and creating a sustainable future for the mentha industry.

This Abhiyan is built on a simple belief: farmers are not just suppliers; they are our partners, our strength, and our true source. Too often, their voices and feelings go unheard in the larger system. Through this program, we want to change that by ensuring that every farmer associated with us feels respected, valued, and supported.

Our vision is to aid as many mentha farmers as possible—providing them with fair opportunities, guidance, and resources that will help improve yields, secure better returns, and safeguard their livelihoods. A key objective of the initiative is to increase farmers’ prices year by year, ensuring they are fairly rewarded for their efforts and motivated to cultivate mentha over other competing crops. We aim to create a baseline support system that guarantees our farmers better prices, helping them achieve stability and growth while contributing to the long-term expansion of natural menthol production.

By investing in the welfare of our farmers, we are investing in the future of the entire industry. Through KVA Kishan Vikas Abhiyan, we hope to build a stronger, more resilient, and more prosperous mentha ecosystem—one that grows hand in hand with nature, and one where every farmer shares in the success of the harvest.